HONG KONG: Shein is working towards a listing in Hong Kong after the online fast-fashion retailer's proposed initial public offering (IPO) in London failed to secure the green light from Chinese regulators, said three sources with knowledge of the matter.

First it was New York, then London, but reports this morning suggest that Hong Kong might be where the Shein IPO finally lands amid ongoing regulatory roadblocks.

Shein is working towards a listing in Hong Kong, as Chinese regulators did not approve the online fast-fashion retailer's proposed IPO in London, according to three sources with knowledge of the matter.