By Ariba Shahid, Jessica DiNapoli and Farah Saafan KARACHI/CAIRO/NEW YORK (Reuters) - Coca-Cola and rival PepsiCo spent hundreds of millions of dollars over decades building demand for their soft drinks in Muslim-majority countries including Egypt to Pakistan.

Coca-Cola and rival PepsiCo spent hundreds of millions of dollars over decades building demand for their soft drinks in the MENA region and some South Asian

Many consumers shunning Coca-Cola and PepsiCo cite US support of Israel over decades, including in the current, ongoing war with Hamas.

Coca-Cola and PepsiCo's sales have declined in Muslim-majority countries amid Gaza boycotts, boosting local soda brands

STORY: Coca-Cola and PepsiCo, which have spent years and millions of dollars building up demand for their drinks in Muslim-majority countries, are now facing a challenge. As the war rages in Gaza, more active consumers in these countries are boycotting brands that represent the United States - a strong supporter of Israel.

Amid the ongoing Gaza conflict, a wave of boycotts targeting American brands like Coca-Cola and PepsiCo is reshaping the beverage market in Muslim-majority countries. These boycotts, rooted in the perception of US support for Israel,