There’s a new addition at LOVE Park, just in time for the Eagles championship parade — and Valentine’s Day. As part of Jordan Brand’s ad campaign surrounding Jalen Hurts following the Super Bowl win,

The hoodie is just one part of a new ad campaign by Jordan Brand, which has partnered with Hurts in the wake of his Super Bowl MVP performance. From the iconic "LOVE" sculpture in Love Park to the city's SEPTA subway system, "Love, Hurts" signs were plastered all over Philadelphia ahead of the parade.

Immediately after the Eagles were done whipping the Chiefs in Super Bowl LIX, Jordan Brand unleashed a terrific commercial for the Eagles' Jalen Hurts