Nielsen has formed a strategic partnership with Tokyo-based media and marketing research company Video Research.

Almost 60 million people watched Tuesday night’s debate between Vice President Harris and Former President Trump, according ...

Cumulus Media and Westwood One's Audio Active Group is busting eight more outdated perceptions about AM/FM held by many ...

Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024, driven by significant growth in Thailand, South Korea, and Indonesia. Top brands ...

Discover how Nielsen and Video Research are renewing their strategic partnership to deliver a groundbreaking, de-duplicated cross-media measurement solution for Japan’s unique media landscape. This ...

A notable year-over-year difference was also evident among broadcast program genres, with broadcast sports program viewership ...

Pierre Bouvard has identified eight misconceptions that people — specifically, the advertising community — have about ...

Nielsen has announced a new strategic partnership with Tokyo-based audience and market research firm Video Research, aiming ...

During Tuesday’s presidential debate between Kamala Harris and Donald Trump, a pattern emerged in which the vice president ...

intelligence and innovation at Nielsen. “As Hispanic fans drive new trends in sports viewership, brands, leagues and media rights holders have a unique opportunity to connect with a passionate, ...

Measurement company VideoAmp said that $1 billion in media buys have been guaranteed using VideoAmp a currency already this ...

The top-ranking nominees, as measured by Nielsen, include video game adaptation “Fallout,” a massive hit for Prime Video, along with series star Walton Goggins, in drama categories.