Nielsen has formed a strategic partnership with Tokyo-based media and marketing research company Video Research.

Discover how Nielsen and Video Research are renewing their strategic partnership to deliver a groundbreaking, de-duplicated cross-media measurement solution for Japan’s unique media landscape. This ...

Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024, driven by significant growth in Thailand, South Korea, and Indonesia. Top brands ...

Cumulus Media and Westwood One's Audio Active Group is busting eight more outdated perceptions about AM/FM held by many ...

Cable and broadcast news networks all streamed the full debate from beginning to end from debate host ABC and its local ...

If the race for the White House was one of Donald Trump's reality TV shows, he'd be losing by a metric that has historically ...

Nielsen has announced a new strategic partnership with Tokyo-based audience and market research firm Video Research, aiming ...

Pierre Bouvard has identified eight misconceptions that people — specifically, the advertising community — have about ...

During Tuesday’s presidential debate between Kamala Harris and Donald Trump, a pattern emerged in which the vice president ...

Driven by school-age viewers whiling away their summer, Youtube became Nielsen's first streaming platform to surpass 10% of ...

Nielsen, a global leader in audience measurement, data, and analytics, today released new data demonstrating how the Hispanic ...

Latest data from Nielsen Ad Intel shows advertising spend in the luxury goods sector across key Asian markets grew 12% from H2 2023 to H1 2024. Those key markets, consisting of Hong Kong, Indonesia, ...