Meta is offering creators up to $5,000 in bonuses to switch to Facebook and Instagram. The cash incentive depends on the size of their social media footprint and comes days after TikTok went dark in the U.

In the days before TikTok went dark, Instagram and Facebook released a flurry of new features and ran advertisements promoting its platforms as a comparable alternative.

According to a report from The Information, Instagram has been actively courting creators with followings in the millions, particularly those who launched their careers on TikTok. On offer are monthly cash incentives ranging from $10,000 to $50,000 if they prioritize posting to Reels.