Google’s AI Mode hides referrer data, making clicks invisible in Google Search Console and analytics platforms. Is this Not Provided 2.0?

I/O presentation, the company revealed AI assistants of all kinds, smart glasses and headsets, and state-of-the-art AI filmmaking tools.

Just don’t confuse Deep Think with DeepMind or Astra with Aura.

Other search options and modes dynamically move and change based on the query but AI Mode is consistently on the left.

At I/O 2025, nothing Google showed off felt new. Instead, we got a retread of the company's familiar obsession with its own AI prowess. For the better part of two hours, Google spent playing up products like AI Mode,

The News/Media Alliance says Google ‘just takes content by force and uses it with no return’ to publishers like Condé Nast and Vox Media.

Users will be able to drop their ticket-buying query straight into the Google search bar, then sort through results.