Its new Hold the Phone case has a molded cutout on the back to hold one of Bic’s EZ Reach lighters, specifically those designed by Martha Stewart and Snoop Dogg as part of a collaboration with the company.

If you're interesting in buying a unique iPhone 15 case and like Snoop Dogg or Martha Stewart, you're going to want to read this post.

BIC is making headlines again with the launch of the limited-edition "Hold the Phone" Case by BIC EZ Reach Lighters. The company said its multi-year partners - entertainment superstar Snoop Dogg and lifestyle innovator Martha Stewart – are an inspiration for the two phone cases matching the celebrity duo's iconic signature BIC EZ Reach Lighter designs.

However, this week, Bic (yes, that Bic) announced what might be the weirdest case we’ve seen in a while. The limited-edition ”Hold the Phone” case is designed to let you carry one of the company’s EZ Reach Lighters strapped to the back of your iPhone.

Snoop Dogg has been a trailblazer since his debut album Doggystyle hit the charts, and his laid-back persona, distinctive rap style, and business savvy have solidified him as one of the most recognized rappers in the world.

Snoop Dogg and Martha Stewart might make an unlikely pair, but the former reveals why they mesh so well together. "We understand each other’s strengths and interests really well and don’t care about the extra stuff.

Martha Stewart is at it again with new business projects. This season, she's releasing a new phone case with a funny twist, and her 100th book!