A $19 strawberry, sold exclusively at Erewhon, has generated some unique reactions online. Here's what people are saying ...

A single berry sells for $19 at a California store. Is it conspicuous consumption or a part of gift-giving culture?

correction A previous version of this story misstated the price of the Elly Amai strawberry. It was initially advertised as costing $19 at Erewhon, but at the Pasadena store it was $20.

I tried the viral $19 Erewhon strawberry from Elly Amai. Here's what it tastes like, how it compares to other luxury ...

One organic strawberry's unique packaging and price tag have piqued the internet's interest. It all started when Alyssa Antoci, whose family owns Erewhon, did a taste test of the $19 Elly Amai ...

One organic strawberry's unique packaging and price tag have piqued the internet's interest. It all started when Alyssa Antoci, whose family owns Erewhon, did a taste test of the $19 Elly Amai ...