A $19 strawberry, sold exclusively at Erewhon, has generated some unique reactions online. Here's what people are saying ...

A single berry sells for $19 at a California store. Is it conspicuous consumption or a part of gift-giving culture?

I tried the viral $19 Erewhon strawberry from Elly Amai. Here's what it tastes like, how it compares to other luxury ...

correction A previous version of this story misstated the price of the Elly Amai strawberry. It was initially advertised as costing $19 at Erewhon, but at the Pasadena store it was $20.

One organic strawberry's unique packaging and price tag have piqued the internet's interest. It all started when Alyssa Antoci, whose family owns Erewhon, did a taste test of the $19 Elly Amai ...

One organic strawberry's unique packaging and price tag have piqued the internet's interest. It all started when Alyssa Antoci, whose family owns Erewhon, did a taste test of the $19 Elly Amai ...