AriZona Iced Tea may raise its iconic 99-cent price for the first time in over 30 years due to Trump-era tariffs.

We’re holding the line for now despite rising aluminum costs," he said. “It’s particularly unfair — 80% of our can sheet metal comes from recycled U.S. beverage cans, yet 100% of our aluminum is subject to tariffs.

Vultaggio says AriZona’s success rests on three simple rules: make it taste good, make it look good and price it right. The 99-cent tallboy, introduced in 1997, became a defining feature of the brand. By 2000, sales had jumped 30%.