Political campaigns take a lot of time and energy to run, and you'll need a carefully crafted advertising strategy if you plan to win.

Television viewers in election swing states have been inundated with more than 100 campaign ads since March -- much more than in other parts of the United States, according to a new study from the ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.

So her campaign turned to Larry McCarthy, a Republican master of the attack ad. Within four days last week, McCarthy and his colleagues wrote, shot, edited and sent to the press a 30-second spot .

Pro-Harris campaign ads Harris and her allies have also made some strategic adjustments to the content of their broadcast TV advertising. In the first two weeks of October, ...

The Daisy ad from Lyndon B. Johnson’s presidential campaign is one of the most famous. The ad implied that Johnson’s Republican opponent, Sen. Barry Goldwater, would put the world at risk of ...

When we set up an advertising campaign there are some keys points we must consider, from our audience we wish to target with ...

A campaign is not the time for audience building. Engagement starts well before the campaign gets off the drawing board. You need to be interacting with your audience using a cohesive marketing ...

Design your advertising campaign keeping the values, features and benefits of your product or service at the forefront of the campaign. Target the market you plan to attract with the product or ...

Promotional Campaign vs. Advertising. Small companies often use both promotional campaigns and advertising when marketing their products. However, there are inherent differences between the two ...

2. Volkswagen: "Think Small" Volkswagen AG (VLKAF) has produced many clever advertising slogans and campaigns over the years, but perhaps their most highly regarded slogan is from 1959: "Think Small." ...

In this article, you will learn what changes affect marketers in the ads platform, how to set up a winning Facebook ads campaign, and tips for testing your ads. Changes to Facebook ads in 2023.