At Taco Bell's Live Más Live event in 2024, two company execs shared their go-to orders from the chain. The "life-changing" ...

It might have taken a few years, but perfection takes time, and Taco Bell used it to its advantage. It introduced the Nacho ...

IRVINE, CALIF. — In order to reach its next benchmark as a $2 billion brand, Taco Bell is leaning on menu innovations and store expansions to drive growth. The Yum! Brands subsidiary generated a ...

But the premium menu slate wasn’t the only driver of sales at Taco Bell. Gibbs emphasized the significance of the chain’s Cravings Value Menu, a 10-item, value-focused menu the chain launched ...

Taco Bell’s new and returning menu items The Quesocrisp Taco features ... It’s no surprise that “swicy” innovations are part of the upcoming offerings — in 2025, Taco Bell will ...

KANSAS CITY — Yum! Brands subsidiary Taco Bell is using menu innovation as a primary driver for sales growth. The company, which generated a record-high $1 billion in profit in 2024, is aiming ...

Taco Bell’s crispy chicken nuggets are back — and this time, they’re getting the hot honey treatment. The chain’s new collab ...

Everyone knows that Taco Bell is constantly creating new innovations and adding them its already robust fast food menu. From its classics, like tacos and burritos, to signature specials ...

Earlier this year Liz Matthews, Taco Bell's global chief food innovation officer, said in anticipation of the release of its Cantina Chicken Menu that, "We knew our fans wanted more chicken." ...

Power Menu Burrito and so many other innovations. To participate in the Taco Bell smackdown, fans needed to download the Taco Bell app and be part of its rewards program. There, lovers of the fast ...

Taco Bell's success is driven by a clear value proposition and continuous menu innovations, outperforming peers in a challenging market. Yum!'s other brands, KFC and Pizza Hut, struggle with value ...