The IPL free ride may be over for the Indian cricket fans as JioHotstar is all set to introduce a hybrid subscription model. JioHotstar was formed on Friday, February 14 after the merger between ...

By Shah Faisal The Indian Premier League (IPL), already known as the world’s most valuable cricket tournament, has just seen its business value rise to a mass ...

Fans of IPL will now pay for JioHotstar, but Jio and Airtel users get free access. ... Reliance Industries Limited did not respond to a request for comment on its plans for IPL. No impact on ad rates.

The impact of the IPL disruption isn’t limited to advertisers alone. For JioHotstar, the newly rebranded OTT platform, IPL 2025 is its biggest property for engagement and user retention.

JioHotstar is rapidly closing the gap on Netflix's global subscriber base, reaching 280 million users this month, primarily driven by the 2025 Indian Premier League (IPL) season and an aggressive ...

JioHotstar registers highest-ever reach for the opening weekend of TATA IPL with 137 crore views. Royal Challengers Bengaluru's Virat Kohli after the match.(REUTERS) ...

As Day 1 of the third Test got underway, JioHotstar expert Anil Kumble discussed the opening session, India's early ...

Jio Cinema-Disney+ Hotstar merger: Why JioHotstar needs batting depth beyond the IPL Lata Jha 10 min read 12 Mar 2025, 08:13 PM IST A file photo from IPL 2024.

While IPL 2025 is the launch event for this initiative, JioHotstar and Nielsen confirmed the partnership is long-term, with plans to extend it to other sports and entertainment properties.

JioHotstar served 503 million monthly active users (MAUs) in March 2025, as per Reliance Industries’ earnings report for the quarter ending March 2025 (Q4FY25). The ICC Champions Trophy, IPL ...

JioStar will offer advertisers, leveraging its OTT platform JioHotstar for the Indian Premier League (IPL) 2025, ad measurement tools following a collaboration with data analytics platform Nielsen.