Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are ...

DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

Programmatic direct is growing exponentially, and it is expected to account for over 40% of all programmatic ad spend by 2016, according to the following AdReady infographic. Here's a look at how you ...

DirecTV is partnering with TripleLift to launch programmatic pause advertising on its connected television platforms.