DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are ...

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

NEW YORK—DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move that it said will provide advertisers to increased inventory, scale and untapped ...

DirecTV is joining a few others in the industry to offer this flavor of programmatic advertising which allows for centralized planning, targeting, and frequency-capping across both streaming and ...

Programmatic direct is growing exponentially, and it is expected to account for over 40% of all programmatic ad spend by 2016, according to the following AdReady infographic. Here's a look at how you ...

DirecTV is partnering with TripleLift to launch programmatic pause advertising on its connected television platforms.