Bubba Wallace teams up with Cookie Monster at the Brickyard 400 as NASCAR launches a nationwide family-focused campaign with Sesame Street.

When NASCAR Cup driver Denny Hamlin and basketball Hall of Fame member Michael Jordan began forming 23XI Racing Hamlin believed in Bubba Wallace’s capability and understood his potential long before the driver won this year’s Brickyard 400 at Indianapolis Motor Speedway.

It was almost three years without a win for Bubba Wallace. But the stars aligned and he capitalized on his Crown Jewel moment at the Brickyard 400.