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WEBWhy brands must move fast to keep pace with consumer AI adoption. Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Marketing News | Marketing Week
WEBExplore Marketing Week. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
‘You can’t cheat the fundamentals’: Why Prime has been reduced …
WEBApr 12, 2024 · Marketers taking a lesson from this should look to double-down on “the fundamentals” of “availability, building brand awareness, being priced right and having a good proposition”. “You can’t cheat the fundamentals. You can cheat maybe for a short time as they have, but long term, you can’t cheat the fundamentals,” Evans says.
How Mastercard’s ‘Priceless’ campaign became part of the brand …
WEBSep 19, 2019 · In the late 1990s, Mastercard needed a long-term marketing platform to help reboot the brand, which was on a “burning platform” in the US. But while Mastercard knew it was on to a winner with ‘Priceless’, no one foresaw it still being part of the brand’s DNA 22 years later. By Sarah Vizard 19 Sep 2019. “There are some things money ...
Almost half of marketers ‘already using’ AI for market research
WEBAug 12, 2024 · Some 46.2% of the more than 1,200 marketers surveyed are already using AI for market research, while 44.2% are using machine learning to produce multiple variants of campaign assets and 43.7% are implementing AI to optimise creative mid-campaign. A further 42.1% are currently using AI for audience targeting and segmentation, while …
Marketers point to data analysis as biggest skills gap in teams, …
WEBBy Josh Stephenson 4 Mar 2024. Marketers have identified data and analytics as the biggest skills gap in the marketing department. Marketing Week’s exclusive Career & Salary 2024 shows that 36.9% of the over 3,000 brand-side marketers surveyed point to a lack of data and analytics skills within the marketing function as an area of concern for ...
The right promise to the right buyer can increase B2B marketing ...
WEBAug 12, 2024 · There are huge benefits to B2B brands in understanding their buyer group, according to the second iteration of the LinkedIn B2B Institute and WARC’s customer promise research. “The research we’ve got here amply demonstrates that there are tactical things every B2B marketer can do to get better results for no extra money.”.
‘Alarming signs’: Why are marketers ignoring ROI?
WEBBy Charlotte Rogers 12 Jul 2024. Despite a desire within the industry to push marketing effectiveness up the corporate agenda, measurement remains a tension point. Over a third (39.7%) of the more than 1,200 marketers taking part in Marketing Week’s 2024 Language of Effectiveness research, supported by Kantar, say their company rarely or ...
The best marketing campaigns of 2023: Part 2
WEBDec 5, 2023 · It is built around a simple message: generosity, with campaigns from ‘Mum’s Birthday’ to ‘Speakerphone’ delighting audiences with an uncomplicated, heart-warming message. But few could have predicted the success of Cadbury’s first 2023 effort all the way back in January. ‘Garage’, created with VCCP, follows the template but ...
Why marketers must address the ethics of AI - Marketing Week
WEBAug 2, 2024 · Mass content vs ‘made by human’: Why marketers must address the ethics of AI. AI: Beyond the Hype. From potential biases in algorithms to data privacy concerns and compromised IP, marketers should ignore the ethical implications of AI at their peril. With businesses poised to cross the threshold of mass adoption of Gen AI, the ethical ...