Digital Marketing News: Marketing Technology
WEBAccording to Statista, the global revenue generated in the Consumer Electronics market is projected to reach a staggering $1.046Tn in 2024, with online sales predicted to account for 33.5% of... Marketing Tech News provides marketing strategy & technology news and trends through industry research and reports.
Influencer Marketing Benchmarks in 2024: Stats You Need to Know
WEBAug 21, 2024 · Influencer marketing isn’t one-size-fits-all, so we analyzed 13 different industries. Here are three top takeaways: #1: All Eyes Are on TikTok CPG Campaigns. Impressions per post are 135% higher among TikTok CPG campaigns than all other analysed platforms combined. #2: Fashion & Apparel Brands Are Investing in Pinterest.
Performance only marketing experiencing 'slow death' as digital …
WEBApr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
Digital marketing skills show positive growth but sector demands ...
WEBOct 24, 2023 · Marketing skills see growth but skills gaps remain. The report found that there has been a general upwards trend amongst key marketing disciplines with social media (+8%), Ecommerce & Lead Generation (+5%) and Email Marketing (+5%) seeing the greatest average improvements, whilst Content Marketing (+1%), Analytics & Data (+2%) and PPC (+2%) saw ...
Study finds 7 in 10 organisations now use martech and gen AI
WEBSep 12, 2024 · Although only 7% of marketing activities currently involve generative AI, its use has already led to measurable improvements. Marketers have reported a 5% increase in sales productivity, a 6% rise in customer satisfaction, and a 7% reduction in marketing overhead costs. However, deploying AI in marketing presents unique challenges: mitigating ...
Cross-channel marketing strategies boost conversion rates by up …
WEBAug 16, 2024 · Up to 31% conversion rates in Fintech apps, where email, push notifications, and in-app messages are pivotal. 10% increase in conversion in the Gaming industry from push notifications and in-app messages. 6% increase in conversions in Ecommerce as a result of a cross-channel strategy incorporating in …
Global social media users pass 5 billion milestone
WEBFeb 28, 2024 · We Are Social, a socially-led creative agency, and Meltwater, a specialist in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide.. In a bumper year for digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion), equivalent to 62.3% of the world’s ...
67% of consumers will have ‘marketing fatigue’ by November 2024
WEBAug 12, 2024 · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. 67% of consumers are anticipating marketing fatigue by November 1, 2024, according to a study by Optimove Insights, the analytical and research arm of Optimove. Marketing fatigue occurs when consumers feel overwhelmed ...
Digital Marketing Institute launches AI in Digital Marketing course …
WEBFeb 20, 2024 · The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.
Developing flexibility and agility in digital marketing: Five …
WEBMar 24, 2021 · Recent headlines have shown how necessary dexterity and flexibility can be to dealing with business uncertainty. That lesson is incredibly relevant for professionals handling digital marketing efforts.