RAIN News
WEB6 days ago · Posted on October 1, 2024 by Brad Hill. The average cost per thousand (CPM) for podcast advertising in September dropped three percent from August. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.37 on September 1, compared to $22.04 a month earlier. That per-thousand rate was the lowest in …
News - RAIN News
WEBSep 10, 2024 · Podcasting breaks 50% barrier, reaching a majority of American adults (Sounds Profitable) Posted on September 5, 2024 by Brad Hill. “Podcasts now reach 53% of Americans 18+ every month – the first report of monthly consumption reaching the majority of adults in the US.”. That is the #1 takeaway from …
About RAIN News
WEBRAIN News lives at the nexus of traditional radio and new media. Informative, insightful, influential, entertaining — RAIN News is the preeminent source of information and commentary about the future of radio and the emergence of streaming audio. RAIN was started in 1999 by Kurt Hanson, founder of AccuRadio, a pioneering Internet radio platform.
RAIN Notes: October 4 - RAIN News
WEB5 days ago · RAIN Notes: October 4. Independence. Audio agency Airborne, the self-described leading podcast specialist in the Netherlands, announces its independence from former parent company ACE, a network of creative and digital agencies. Though the news is released today by Creative Director Marvin Jacobs, the …
RAIN’s top five posts (plus one) of 2021 - RAIN News
WEBDec 29, 2021 · RAIN's most-read articles of 2021. Some news items have import that goes beyond the moment -- so it is that two of our top five were posted in 2020. On another note, hurrah to RAIN's stellar lineup of guest columnists. Two …
RAIN REPORTS - RAIN News
WEBJun 3, 2015 · In a highly engaged webinar yesterday, RAIN News and WideOrbit presented a RAIN Report webinar to hundreds of industry professionals on programmatic advertising for digital audio, called Programmatic Fast-Tracks Revenue Growth for Digital Audio.
RAIN Notes: August 29 - RAIN News
WEBRAIN Notes: August 29. Jottings of note: Insider. The venerable E.B. Moss has posted the latest episode of her Insider Interviews Podcast. It’s a special addition featuring Gina Garrubbo (CEO, National Public Media) and Steve Lickteig (CEO, CNN). Lickteig talks about his multifaceted responsibilities when developing shows and meeting with the ...
RAIN Notes: September 27 - RAIN News
WEBRAIN Notes: September 27. Posted on September 27, 2024 by Brad Hill. Jottings of note: Leaping. Digital audio made a significant leap in the share of total national audio ad spending during the first half of 2024, reaching 65% share. We learn this from Inside Radio, which scoops information from advertising planning and data company Guideline.
2021 U.S. music revenue, driven by streaming, on pace to
WEBJan 3, 2022 · The U.S. recorded music industry is projected to exceed a 48-year revenue record set in 1999, according to RAIN's examination of reports from the RIAA. The historical revenue high point was set in 1999 at $14.6-billion in recorded music revenue. Based on a persistent trend of H2 revenue exceeding H1…
RAIN Notes: September 23 - RAIN News
WEBRAIN Notes: September 23. Dead Or Alive? Journalist, speaker, author, and public radio personality Celeste Headley issues the final episode of her podcast Hear Me Out, featuring Nick Hilton, founder of podcast production house Podot. The two podcast thought leaders discuss whether, how, and why podcasting might be nearing its end as a media ...